What is a Landing Page?
A landing page is a single web page designed to capture leads from potential customers. It contains information about your product or service and encourages visitors to take action by clicking through to purchase the product or fill out a contact form.
When designing a landing page, it is important to keep the user experience in mind. The goal of the page should be clearly stated at the top and all necessary elements should be placed in an easy-to-find way.
A sales funnel is not complete until you have a landing page. The reason for this is that you need to coverts your traffic into leads and sales. Unless, of course, you couldn't care less about converting said traffic.
Landing pages are simply any page where visitors arrive after clicking on a link. In other words: it's the page someone "lands" on after clicking a link. A landing page holds the key to making your website work for you and in turn, converting visitors into leads or sales.
When it comes down to designing a great landing page, there are a few essential elements that will help take your conversion rate up a notch.
Here's what you need to know:
Visual elements
Your landing page should have visuals that draw attention and allude to the product/service you're offering. This includes images, videos, and any other type of visual content. It's also important to use colours that create contrast; Try not to stick with one colour palette as this may overwhelm potential customers.
Clear CTA
You want potential customers to click on something when they land on your page, so make sure that you have a clear call to action (CTA) button. This should be visible and easy to find. The CTA should also tell the potential customer what's in it for them by clicking on it – such as signing up for a newsletter or downloading an ebook for free.
Clear headline
When someone lands on your page, the first thing they need to know is what exactly it is that you're offering. Make sure that this is clearly stated in your headline, ideally without any ambiguity at all.
Enough white space
White space (or negative space) refers to the open area of a webpage that doesn't contain any elements or content – think of it as a breath of fresh air. You want your landing page to be easily readable and understandable, so make sure that there is ample white space included in the design.
These are just a few tips when designing a great landing page. But, as with anything else, practice makes perfect! Experimenting with different designs and CTAs can help you find what works best for your business. Investing time in creating effective landing pages will go a long way in improving your website's conversion rate.
Landing vs Home Page: What’s The Difference?
A landing page and a home page are two different types of web pages. The main difference between the two is that a home page serves as an entry point for visitors, whereas a landing page focuses on converting leads into customers.
Home pages typically contain links to other parts of the website, such as individual product and service pages. They also generally have more visual elements and less conversion-focused language than landing pages.
Landing pages, on the other hand, are laser-focused on converting users. They should include concise, clear language that encourages visitors to take action. Landing pages usually don’t contain navigation links or any other distractions; they simply focus on one purpose: getting users to convert!