The Client: Cobo Photography
INDUSTRY: Professional Photographer
I am originally from Madrid, Spain and since I was a very young kid, I have felt a great attraction to photography. I am fascinated by capturing the natural beauty of everything that surrounds me. Life itself!
As a Perth photographer, you will find in my work the most important moments that human beings live, the intensity of love in your wedding, the happiness before meeting your baby or the infinite tenderness of your children posing for the first time. All of the shooting in your favourite spot here in Perth and surroundings, which we will turn into an amazing stage!
The objectives
Our main goal is to boost Eduardo Cobo’s website traffic through organic search. We need to optimize the website to earn higher web traffic levels as well as improve the visibility of the site. Also, we wanted the client to rank for more competitive keywords. Furthermore, to generate leads and sales.
Increasing their quantity and quality of inbound traffic to their site that will give increase conversions is also part of our objective. Understanding, research and identifying the website needs to improve and be fixed to help the clients target audience to site and rank on search engines.
The CHALLENGE
Competitive Niche
The client’s website is in wedding photography, maternity photography, newborn photography and family photography niche, which is one of the most competitive niches in Los Angeles.
This required us to compete with some of the top photographers and businesses to improve our clients' visibility in Google Search Engine Results Pages (SERPs).
We are talking about established competitors in the field. Our customer's website was relatively new when compared to theirs, making the situation even more challenging.
It also meant that our client’s website was ranking low for a lot of keywords that we were targeting.
See the wedding photography, maternity photography, newborn photography and family photography trends in the past 12 months.
LOW TRAFFIC
When we started, our client’s monthly traffic was only 0.
THE SOLUTION
KEYWORD RESEARCH
By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.
SEO CONTENT
SEO content is important because it helps website attract more visitors from the search engines. When content is optimized for the right keywords, it will show up higher in the search results pages (SERPs), which means more people will see it and click through to the website.
MONTHLY BLOGS
We also published monthly blogs on clients website.
Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings.
Additionally, blogging provides you with an opportunity to share new and relevant information with the audience on a regular basis, which can help to improve website's position in search engine results pages.
Finally, blogging can also help build backlinks to the website, which can further improve SEO efforts. All of these factors together can make a big difference in the visibility and ranking of the website in search engine results pages.
Sample of Monthly Blogs Livelinks
- https://cobophotography.com/2022/06/15/sunset-sessions-creating-the-most-of-golden-and-glowing-hour/
- https://cobophotography.com/2022/05/27/why-laughter-is-the-best-therapy-and-produces-the-most-beautiful-images/
- https://cobophotography.com/2022/04/20/document-your-journey-to-motherhood-through-maternity-photo-sessions/
- https://cobophotography.com/2022/03/28/5-reasons-why-you-should-invest-in-a-wedding-photographer/
- https://cobophotography.com/2022/02/10/when-is-the-best-time-to-take-maternity-photos/
OPTIMIZE LANDING PAGE
One of the key factors in achieving a high ranking is optimising landing pages.
Landing pages are the first page that people see when they visit a website, so it is important to make sure that they are optimised for search engines.
Sample of Landing Pages:
OUTREACH CAMPAIGN
Backlink building is one of the most important aspects of SEO. In order to rank higher in search engine results pages, website needs to have high-quality backlinks.
One way to get high-quality backlinks is to participate in outreach campaigns. Outreach campaigns involve reaching out to other websites and asking them to link to the website.
In order to be successful with outreach campaigns, we need to target the right websites and pitch them a compelling reason to link to website. If we can do this, we'll be well on our way to getting high-quality backlinks and improving our client’s SEO.
Outreach campaign: On going
Total prospect per week: 50 (it depend upon the ranking)
Estimated agreed prospect per week: 1-3 (6%) (depends on prospect availability)
Sample Published Articles
- https://uniquebeautystyle.com/photoshoot-101-how-to-look-stunning-on-your-event-photoshoot/
FB ADS
When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.
Sure, organic reach on Facebook is declining. But that doesn’t mean that Facebook ads are no longer effective in fact, they can be a powerful tool for driving traffic to the website.
Foundation Links
Foundation links are also important because they help to build the authority of the website. Authority is a measure of how trustworthy and relevant a website is in the eyes of search engines.
The more high-quality foundation links have pointing to the website, the more authority the site will have in the eyes of search engines. This increased authority can help website rank higher in search results for the target keywords.
Sample Livelinks:
SPONSORED POSTS
Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.
Sample Sponsored Post Livelinks:
Indexing Pages
Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results.
Without indexing, your content would not be able to appear in search engine results pages (SERPs), which would make it very difficult for people to find and engage with your site.
Indexing also helps ensure that your content is up-to-date and relevant, as search engines will only index pages that they deem to be high-quality and useful.
Rank our client’s website 209 keywords globally (As of June 2022)
Rank client’s site for 31 keywords Top 10 in Google Search result Australia (As of June 2022)
What’s more? Among the 209 keywords in Australia, 122 of them are in the Top 50 positions.
Increases their sites organic traffic
Our objective, of course, was to increase the number of visitors to our client's website. We were able to successfully drive a significant boost in traffic to their website.
We increased the number of visitors from 0 in Jan 2022 to 322 traffic per month as of June 2022.
This marked a 32100% increase in website visitors per month in a span of 6 months.
IMPROVED BACKLINK PROFILE
Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.
The client's site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 519 from around 106 referring domains.
IMPROVED KEYWORD RANKINGS
One of the most difficult tasks we had was to improve our client's organic keyword rankings.
And that wasn’t the only task.
We also wanted to make sure that our customer's website reached the top positions in the SERPs for the keywords it was ranking for.
