How We Help Legacy Union Grow

The Client: Legacy Union

INDUSTRY: Professional Photographer

Originally hailing from Iowa, I have lived & worked in Honolulu, Chicago, and Arkansas and have finally landed in Los Angeles. I love well-designed things, well-prepared food, and well-told stories. When I’m not creating photographs, you’ll likely be able to find me cycling around Griffith Park, camping on a road trip up the coast with friends, volunteering at my church, or eating frozen pizza & binging Friday Night Lights.

Your wedding union is the beginning of your family's legacy. Photos from your wedding will be the first heirloom of your new family, and one that will be passed down to your future generations. It is a once-in-a-lifetime event and it deserves care, attention to detail, and a tremendous amount of thought. I strive for my clients to not only be happy with their photos today, but also for decades to come.

LU+Standard-BlackGold

The objectives

Our main goal is to boost Matthew Smith’s website traffic through organic search. We need to optimize the website to earn higher web traffic levels as well as improve the visibility of the site. Also, we wanted the client to rank for more competitive keywords. Furthermore,  to generate leads and sales.

Increasing their quantity and quality of inbound traffic to their site that will give increase conversions is also part of our objective. Understanding, research and identifying the website needs to improve and be fixed to help the clients target audience to site and rank on search engines.

The CHALLENGE

Competitive Niche

The client’s website is in wedding photography and videography, couples photography and lifestyle photography niche, which is one of the most competitive niches in Los Angeles.

This required us to compete with some of the top photographers and businesses to improve our clients' visibility in Google Search Engine Results Pages (SERPs).

We are talking about established competitors in the field. Our customer's website was relatively new when compared to theirs, making the situation even more challenging.

It also meant that our client’s website was ranking low for a lot of keywords that we were targeting.

See the wedding photography and videography, couple photography and lifestyle photography trends in the past 12 months.

Source: https://trends.google.com/trends/explore?geo=US&q=wedding%20photography%20and%20videography
Source: https://trends.google.com/trends/explore?geo=US&q=wedding%20photography%20and%20videography
Source: https://trends.google.com/trends/explore?geo=US&q=couple%20photography
Source: https://trends.google.com/trends/explore?geo=US&q=couple%20photography
https://trends.google.com/trends/explore?geo=US&q=lifestyle%20photography
https://trends.google.com/trends/explore?geo=US&q=lifestyle%20photography

LOW TRAFFIC

When we started, our client’s monthly traffic was only 12. Well, quite a number of traffic but we aim for ways to take it to next level!

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THE SOLUTION

KEYWORD RESEARCH

By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.

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SEO CONTENT

SEO content is important because it helps  website  attract more visitors from the search engines. When content is optimized for the right keywords, it will show up higher in the search results pages (SERPs), which means more people will see it and click through to the website.

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MONTHLY BLOGS

We also published monthly blogs on clients website. 

Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings. 

Additionally, blogging provides you with an opportunity to share new and relevant information with the audience on a regular basis, which can help to improve website's position in search engine results pages.

Finally, blogging can also help build backlinks to the website, which can further improve SEO efforts. All of these factors together can make a big difference in the visibility and ranking of the website in search engine results pages.

Sample of Monthly Blogs Livelinks

  • https://www.legacyunion.com/blog/2022/5/11-tips-for-having-a-smooth-first-look
  • https://www.legacyunion.com/blog/2022/5/18/the-benefits-of-hiring-the-same-photographer-and-videographer-for-your-wedding
  • https://www.legacyunion.com/blog/2022/4/15/should-i-add-a-second-photographervideographer-to-my-package
  • https://www.legacyunion.com/blog/2022/04/25/tips-for-your-formal-family-photos
  • https://www.legacyunion.com/blog/2022/05/30-what-to-wear-for-your-engagement-session
Screenshot: What to Wear for your Engagement Session

OPTIMIZE LANDING PAGE

One of the key factors in achieving a high ranking is optimising landing pages. 

Landing pages are the first page that people see when they visit a website, so it is important to make sure that they are optimised for search engines.

Sample of Landing Pages:

Screenshot: https://www.legacyunion.com/wedding-photography-san-diego
Screenshot: https://www.legacyunion.com/wedding-photography-san-diego

OUTREACH CAMPAIGN

Backlink building is one of the most important aspects of SEO. In order to rank higher in search engine results pages, website needs to have high-quality backlinks.

One way to get high-quality backlinks is to participate in outreach campaigns. Outreach campaigns involve reaching out to other websites and asking them to link to the website.

In order to be successful with outreach campaigns, we need to target the right websites and pitch them a compelling reason to link to website. If we can do this, we'll be well on our way to getting high-quality backlinks and improving our client’s SEO.

Outreach campaign: On going

Total prospect per week: 50 (it depend upon the ranking)

Estimated agreed prospect per week: 1-3 (6%) (depends on prospect availability)

Screenshot of Blog Published from Prospect
Screenshot of Blog Published from Prospect

FB ADS

When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.

Sure, organic reach on Facebook is declining. But that doesn’t mean that Facebook ads are no longer effective in fact, they can be a powerful tool for driving traffic to the website.

Foundation Links

Foundation links are also important because they help to build the authority of the website. Authority is a measure of how trustworthy and relevant a website is in the eyes of search engines.

The more high-quality foundation links have pointing to the website, the more authority the site will have in the eyes of search engines. This increased authority can help website rank higher in search results for the target keywords.

Sample Livelinks:

Sample Listing on PeepLocal: https://www.peeplocal.com/los-angeles/photographer-videographer-drone/legacy-union-photo-co
Sample Listing on PeepLocal: https://www.peeplocal.com/los-angeles/photographer-videographer-drone/legacy-union-photo-co

SPONSORED POSTS

Sample of Sponsored Post Live Links: https://www.thefashionablehousewife.com/your-wedding-day/#/
Sample of Sponsored Post Live Links: https://www.thefashionablehousewife.com/your-wedding-day/#/

PBN

A private blog network is a powerful tool for anyone looking to improve their website's SEO. A PBN is a network of authoritative sites that you can use to build links back to your own website. By leveraging the power of these high-quality websites and using it correctly, you can increase your own website’s authority and achieve higher rankings as well as get more traffic from search engines.

If you are in a lucrative sector where there’s a lot of competition and you don't utilize PBNs, you won’t be able to compete. Thus, we’ve prepared a lot of PBNs to have a solid link building for Matthew Smith’s website to rank up significantly.

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Screenshot from Published Article: https://inrelief.org/7-tips-in-choosing-the-best-camera-for-wedding-photography/
Screenshot from Published Article: https://inrelief.org/7-tips-in-choosing-the-best-camera-for-wedding-photography/

Indexing Pages

Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results. 

Without indexing, your content would not be able to appear in search engine results pages (SERPs), which would make it very difficult for people to find and engage with your site.

Indexing also helps ensure that your content is up-to-date and relevant, as search engines will only index pages that they deem to be high-quality and useful.

Screenshot: Google Search Console
Screenshot: Google Search Console

THE RESULTS

Through the SEO strategies we applied, we were able to

Backlinks

524

Organic Traffic

2840%

Keywords

454

Traffic value

$273

Rank our client’s website 454 keywords globally (As of June 2022)

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Rank client’s site for 279 keywords Top 50 in Google Search result United States (As of June 2022)

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Increases their sites organic traffic

Our objective, of course, was to increase the number of visitors to our client's website. We were able to successfully drive a significant boost in traffic to their website.

We increased the number of visitors fromin Jan 2020 to 147 traffic per month as of June 2022.

This marked a 2840% increase in website visitors per month in a span of 6 months.

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IMPROVED BACKLINK PROFILE

Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.

The client's site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 519 from around 106 referring domains.

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IMPROVED KEYWORD RANKINGS

One of the most difficult tasks we had was to improve our client's organic keyword rankings.

And that wasn’t the only task.

We also wanted to make sure that our customer's website reached the top positions in the SERPs for the keywords it was ranking for.

BEST RANKING KEYWORDS

san diego lifestyle photographer

1

couples photography Torrance

1

lifestyle photography long beach

1

lifestyle photography Torrance

1

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WHAT ARE YOU WAITING FOR?

Get In Touch Now And Ensure Your Business Is On The Rise!

SEE OTHER CASE STUDIES

Contact us anywhere you want

0432 268 919

info@sefemarketing.com.au

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