How We Help Unique Blendz Grow

The Client: Unique Blendz

INDUSTRY: Cosmetic Tattoo, Microblading, Permanent Makeup

Katelan is an internationally trained and highly experienced artist, who specialises solely in Cosmetic Tattoo in Gold Coast, Australia.

She has developed her own style and technique which is well recognised throughout the Cosmetic Tattoo industry. Katelan is known for her ‘real’ and honest approach with all her clients, and her knack for creating complete customised looks. She prides herself in creating looks that not only look good on the day of the appointment but also in the future. Her loyal clientele & established reputation continually keep Katelan booked months in advance.

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The objectives

Our main goal is to boost Katelan’s website traffic through organic search. We need to optimize the website to earn higher web traffic levels as well as improve the visibility of the site. Also, we wanted the client to rank for more competitive keywords. Furthermore,  to generate leads and sales.

Increasing their quantity and quality of inbound traffic to their site that will give increase conversions is also part of our objective. Understanding, research and identifying the website needs to improve and be fixed to help the clients target audience to site and rank on search engines.

The CHALLENGE

Competitive Niche

The client’s website is in cosmetic tattoo, permanent makeup, beauty tattoo and microblading niche, which is one of the most competitive niches in Los Angeles.

This required us to compete with some of the top photographers and businesses to improve our clients' visibility in Google Search Engine Results Pages (SERPs).

We are talking about established competitors in the field. Our customer's website was relatively new when compared to theirs, making the situation even more challenging.

It also meant that our client’s website was ranking low for a lot of keywords that we were targeting.

See the cosmetic tattoo, permanent makeup, beauty tattoo and microblading trends in the past 12 months.

https://trends.google.com/trends/explore?geo=AU&q=cosmetic%20tattoo
https://trends.google.com/trends/explore?geo=AU&q=cosmetic%20tattoo
https://trends.google.com/trends/explore?geo=AU&q=permanent%20makeup
https://trends.google.com/trends/explore?geo=AU&q=permanent%20makeup
https://trends.google.com/trends/explore?geo=AU&q=microblading
https://trends.google.com/trends/explore?geo=AU&q=microblading

LOW TRAFFIC

When we started, our client’s monthly traffic was only 1. Well, quite a number of traffic but we aim for ways to take it to next level!

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THE SOLUTION

KEYWORD RESEARCH

By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.

KW ahref

SEO CONTENT

SEO content is important because it helps  website  attract more visitors from the search engines. When content is optimized for the right keywords, it will show up higher in the search results pages (SERPs), which means more people will see it and click through to the website.

Screenshot: https://uniqueblendz.com.au/eyebrow-tattoo-gold-coast/
Screenshot: https://uniqueblendz.com.au/eyebrow-tattoo-gold-coast/

MONTHLY BLOGS

We also published monthly blogs on clients website. 

Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings. 

Additionally, blogging provides you with an opportunity to share new and relevant information with the audience on a regular basis, which can help to improve website's position in search engine results pages.

Finally, blogging can also help build backlinks to the website, which can further improve SEO efforts. All of these factors together can make a big difference in the visibility and ranking of the website in search engine results pages.

Sample of Monthly Blogs Livelinks

Screenshot: https://uniqueblendz.com.au/what-you-need-to-know-about-our-full-lip-blush-treatment/
Screenshot: https://uniqueblendz.com.au/what-you-need-to-know-about-our-full-lip-blush-treatment/

OPTIMIZE LANDING PAGE

One of the key factors in achieving a high ranking is optimising landing pages. 

Landing pages are the first page that people see when they visit a website, so it is important to make sure that they are optimised for search engines.

Sample of Landing Pages:

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OUTREACH CAMPAIGN

Backlink building is one of the most important aspects of SEO. In order to rank higher in search engine results pages, website needs to have high-quality backlinks.

One way to get high-quality backlinks is to participate in outreach campaigns. Outreach campaigns involve reaching out to other websites and asking them to link to the website.

In order to be successful with outreach campaigns, we need to target the right websites and pitch them a compelling reason to link to website. If we can do this, we'll be well on our way to getting high-quality backlinks and improving our client’s SEO.

Outreach campaign: On going

Total prospect per week: 50 (it depend upon the ranking)

Estimated agreed prospect per week: 1-3 (6%) (depends on prospect availability)

Screenshot: Outreach Sheet
Screenshot: Outreach Sheet

FB ADS

When it comes to driving traffic to the website, there are a lot of options available – from SEO to PPC to social media marketing. However, one option that is often overlooked is Facebook advertising.

Sure, organic reach on Facebook is declining. But that doesn’t mean that Facebook ads are no longer effective in fact, they can be a powerful tool for driving traffic to the website.

Foundation Links

Foundation links are also important because they help to build the authority of the website. Authority is a measure of how trustworthy and relevant a website is in the eyes of search engines.

The more high-quality foundation links have pointing to the website, the more authority the site will have in the eyes of search engines. This increased authority can help website rank higher in search results for the target keywords.

Sample Livelinks:

Sample Listing in Find-us-Here: https://www.find-us-here.com/businesses/Unique-Blendz-Robina-Queensland-Australia/33494858/
Sample Listing in Find-us-Here: https://www.find-us-here.com/businesses/Unique-Blendz-Robina-Queensland-Australia/33494858/

SPONSORED POSTS

Screenshot: https://dailybulletin.com.au/news/fashion-beauty/58067-tips-and-tricks-to-choose-style-and-makeup-for-different-skin-types
Screenshot: https://dailybulletin.com.au/news/fashion-beauty/58067-tips-and-tricks-to-choose-style-and-makeup-for-different-skin-types

Indexing Pages

Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results. 

Without indexing, your content would not be able to appear in search engine results pages (SERPs), which would make it very difficult for people to find and engage with your site.

Indexing also helps ensure that your content is up-to-date and relevant, as search engines will only index pages that they deem to be high-quality and useful.

Screenshot: Google Search Console
Screenshot: Google Search Console

THE RESULTS

Through the SEO strategies we applied, we were able to

Backlinks

62

Organic Traffic

11,400%

Keywords

64

Traffic value

$181

Rank our client’s website 64 keywords globally (As of June 2022)

The result - organic keyword graph

Rank client’s site for 23 keywords Top 50 in Google Search result United States (As of June 2022)

KWR position

What’s more? Among the 61 keywords in Australia, 32 of them are in the Top 50 positions.

KWR UB

Increases their sites organic traffic

Our objective, of course, was to increase the number of visitors to our client's website. We were able to successfully drive a significant boost in traffic to their website.

We increased the number of visitors from 29 in June 2020 to 115 traffic per month as of June 2022.

This marked a 11,400% increase in website visitors per month in a span of 6 months.

organic traffic

IMPROVED BACKLINK PROFILE

Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.

The client's site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 62 from around 27 referring domains.

domains

IMPROVED KEYWORD RANKINGS

One of the most difficult tasks we had was to improve our client's organic keyword rankings.

And that wasn’t the only task.

We also wanted to make sure that our customer's website reached the top positions in the SERPs for the keywords it was ranking for.

BEST RANKING KEYWORDS

cosmetic tattoo gold coast

1

eyeliner tattoo near me

1

ombre brows

1

lip tattooing near me

1

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WHAT ARE YOU WAITING FOR?

Get In Touch Now And Ensure Your Business Is On The Rise!

SEE OTHER CASE STUDIES

Contact us anywhere you want

0432 268 919

info@sefemarketing.com.au

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