SIMONA JANEK

Our strategy focused on raising Simona Janek’s local profile and optimizing helpful content so people in Sydney, Australia could find their services.

By researching and selecting the most appropriate target keywords, we’ll create the opportunity to rank well in search engines for that specific topic.

We also published monthly blogs on clients website. 

Blogging helps to keep the website fresh and relevant, which is something that search engines look for when determining rankings. 

• https://simonajanek.com.au/blog/2022/4/14/romantic-wedding-makeup-looks-to-wear-on-your-big-day
• https://simonajanek.com.au/blog/3/16/a-guide-to-perfecting-the-natural-makeup-look
• https://simonajanek.com.au/blog/2022/2/17/basic-makeup-tips-and-tricks-every-woman-should-know
• https://simonajanek.com.au/blog/2022/1/12/how-to-plan-your-boudoir-shoot
• https://simonajanek.com.au/blog/2021/12/27/products-that-should-be-in-your-makeup-kit-summer-edition

One of the key factors in achieving a high ranking is optimising landing pages. We build landing pages for each services then insert SEO contents.

• https://www.belleetblanc.com.au/tips-in-choosing-the-perfect-makeup-for-your-wedding-day/
• https://kathrynpaulcelebrant.com/perfect-wedding-makeup
• https://www.circleofloveweddings.com.au/10-things-to-remember-for-your-wedding-day/
• https://lifeworksphotography.com.au/insights/beauty-secrets-to-look-your-best-during-your-photo-shoot
• https://www.arttemis.com/post/capturing-personality-portrait-photography

We find local directories and build 30 per month - this increases SEO visibility and helps the client rank.

Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.

• http://missfrugalmommy.com/gender-reveal-party-on-a-budget/
• https://gorgeousbridalgowns.com.au/8-tips-for-getting-married-while-pregnant/
• https://www.belleetblanc.com.au/tips-in-choosing-the-perfect-makeup-for-your-wedding-day/
• https://fortheloveofstationery.com/questions-to-ask-your-wedding-makeup-artist/

Indexing pages allows search engines to find and crawl your content so that it can be indexed and ranked in search results. 

Our objective, of course, was to increase the number of visitors to our client's website. We were able to successfully drive a significant boost in traffic to their website.

What’s more? Among the 815 keywords in Australia, 552 of them are in the Top 50 positions.

Another noteworthy consequence in this case study is how our SEO plan boosted the backlink profile of our client.

The client's site had a huge boost in the number of dofollow and nofollow backlinks. The overall quantity of backlinks increased to over 1,222 from around 160 referring domains.

Because of Cobo Photography’s SEO success, they’re no longer reliant on third-party sites for referrals, and they can discontinue paid search — which had never performed well for them. They’re now in a position to manage their digital presence, focus on organic growth and control the customer experience.

Cobo Photography is also benefiting from improved user engagement and higher levels of customer satisfaction. Since launching their website, they’ve seen an increase in the time users spend on the site, as well as a decline in bounce rate. Most importantly, Cobo Photography’s average cost per acquisition has dropped by 40%, which is indicative of customers being better qualified and more engaged with the brand.

Ultimately, Cobo Photography's SEO strategy has enabled them to become independent of expensive marketing efforts such as paid search, while also improving their website performance and level of customer engagement.